LuberonHorizon

« La réussite c’est un peu de savoir, un peu de savoir-faire et beaucoup de faire-savoir » Jean Nohain

Comment augmenter ses revenus mensuels…

Travailler depuis  son domicile…génial !

Oui mais,  pour faire quoi ???

Il existe en réalité de très nombreuses opportunités qui se distinguent en trois domaines principaux.

  • 1) devenir créateur (peindre des toiles, écrire des livres, des chansons, composer, créer des œuvres d’art, des bijoux…)
  • 2) proposer un service (devenir conseiller en produits divers, devenir coach minceur, sportif ou en développement personnel, ouvrir des chambres d’hôtes, proposer ses talents de cuisinier, infopreneur, conférencier…)
  • 3) être salarié (télé secrétariat, saisies informatiques, comptabilité, distribution de journaux…)

 

Ainsi, une personne qui souhaite s’engager dans le travail à domicile orientera son choix vers l’un de ces domaines, en fonction de quelques critères personnels comme :

travail à domicile

 

L’intérêt envers l’activité envisagée (c’est indispensable)

Ses aptitudes et son temps disponible (à ne pas négliger)

Le niveau de sécurité ressenti pour l’activité (selon la confiance en soi)

 

 

Il est évident que, rechercher par exemple, une activité de salarié,  semble être la solution « la moins risquée »,  (bien que ce ne soit plus vrai de nos jours) elle permet surtout d’alléger ses responsabilités, mais dans ce domaine les places sont très chères et les revenus sont de toute façon très limités.

En revanche concernant les deux premiers domaines, c’est à dire : l’entreprenariat, l’accès à l’activité dépend uniquement de la propre décision de la personne concernée pour se lancer dans l’aventure.

Nous sommes d’accord que la plupart de ces métiers d’indépendants réclament souvent, à la charge des entrepreneurs, une mise de fond préalable, mais en revanche, et ce n’est pas négligeable, la législation permet aujourd’hui de créer son entreprise sans être assujetti aux charges fiscales tant que le chiffre d’affaire reste nul. (Auto entreprise)

Et c’est là qu’intervient l’intérêt du Marketing Relationnel, et de L’Infoprenariat activités qui se positionnent entre le salariat aux revenus et aux latitudes très limités et l’indépendance pure et parfois assez dure… (nous développerons l’Infoprenariat dans quelques mois afin d’aider aussi les personnes à se lancer dans cette aventure)

Quel est l’avantage en particulier du Marketing Relationnel ?

  • La mise de fond préalable est très faible, voire insignifiante chez certaines compagnies.
  • Posséder le statut d’indépendant, tout en faisant partie d’une équipe.
  • L’administratif et le juridique sont gérés par la compagnie.marketing relationnel
  • La logistique des produits est à la charge de la compagnie.
  • Les finances et la comptabilité sont du ressort de la compagnie.

 

Que reste-t-il pour l’intéressé(e) ?

  • La communication,
  • le relationnel,
  • Le conseil.
C’est à dire le plus passionnant de l’activité !

Mais ce n’est pas tout, être membre d’une compagnie de Marketing Relationnel, c’est aussi s’assurer :

  • Un cumul des premiers revenus et de ses allocations chômage lorsque c’est le cas.
  • Un travail où l’entre-aide prédomine, sans aucune hiérarchie.
  • Une grande latitude d’action.
  • Aucune discrimination entre hommes et femmes, races ou religions. (les revenus)
  • Une fiscalité réduite.
  • Une liberté totale de cesser son activité à tout moment. (pas de période de préavis)
  • Aucune obligation de résultats et de stock.
  • Un statut d’indépendant sans risque financier.
  • Un plafond de revenus très élevé.
  • Une activité parfaitement équitable et légale (approuvée et encouragée par les pouvoirs publics !!!)

 

Maintenant avant de conclure un contrat avec une compagnie de Marketing Relationnel, il est cependant important de prendre connaissance des éléments suivants :
  • Ne jamais se focaliser uniquement sur le produit proposé, mais avant tout, analyser le sérieux de la compagnie. (en particulier, prêter attention aux compagnies douteuses…l’escroquerie existe dans tous les domaines ! Pour faire une comparaison, si l’on est victime d’une arnaque sur Internet, ce n’est pas cet outil qui est en cause, mais sa mauvaise utilisation par des personnes sans scrupules n’est-ce pas ? Alors cessons de dénigrer ce métier!…)
  • Il n’est pas nécessaire de posséder un diplôme ou une expérience dans le domaine des affaires.
  • Il n’est pas du tout nécessaire non plus, d’être un génie de la négociation, ni d’être vendeur, loin de là !

 

En revanche, il est nécessaire de :entrepreneuriat

  • Faire preuve d’honnêteté avec soi-même (suis-je prêt(e) à me former et être accompagné(e) ? Suis-je prêt(e) à gérer correctement mon temps disponible pour cette activité ? Suis-je vraiment motivé(e) par l’entrepreneuriat)
  • Faire preuve d’endurance et de persévérance. (valable pour tout entrepreneur)
  • Se donner le temps de désapprendre, les « programmations » du passé. (vaste sujet)
  • Croire en soi, et cesser de penser que « l’on ne peut pas » !!!
  • Passer à l’action.

 

Et enfin ce que je vous ai promis la semaine dernière….

Choisir son « itinéraire » : deux directions possibles selon sa personnalité et son potentiel…

  • 1) Faire de la « vente » directe
  • 2) Créer un réseau

 

Principe de la « Vente » Directe :
relationnel en vente directe

 

 

 

 

 

 

 

 

Objectif : Se créer un portefeuille de clients fidèles en :

  • Dressant une liste de contacts de toutes les personnes rencontrées dans sa vie, proches, moins proches, perdues de vue…..
  • Présentant les produits après les avoir testés soi-même et en répondant simplement aux questions         (ne jamais argumenter, apporter simplement l’information).
  • Profitant d’une marge bénéficiaire entre le tarif public et le prix de gros pour chaque vente.

 

Avantages du concept :

  • lors de la présentation, c’est le produit qui est le principal centre d’intérêt des clients potentiels et non le distributeur…
  • les produits proposés dans ce domaine sont généralement de très grande qualité.
  • les contacts font une entière confiance au distributeur qu’ils connaissent bien et font preuve d’indulgence lorsqu’il débute.
  • les gains sont à la fois immédiats et rapides selon le nombre de contacts réalisés.

 

Revers rencontrés :

  • La liste de contacts a ses limites.
  • Les gains sont seulement en fonction du temps passé avec les prospects…

 

Pour pallier à ces revers, Il existe cependant la possibilité de « mobiliser » des partenaires qui vont eux aussi faire de la « vente » directe en les parrainant auprès de la même compagnie.

 

Avantage du concept :

  • La compagnie verse des commissions au parrain en fonction des achats de produits réalisés par ses filleuls, lorsque ces derniers procèdent à une vente, ou pour leur consommation personnelle.
  • Plus le nombre de partenaires est grand, plus les commissions se cumulent.
  • Les commissions viennent s’ajouter aux bénéfices des ventes.

 

Gageure rencontrée :

  • Pour « mobiliser » un futur partenaire, il est nécessaire de présenter l’activité, et cette fois c’est le distributeur qui est le centre d’intérêtc’est son professionnalisme qui est en jeuil doit donc se présenter comme un expert, aux yeux de ses connaissances. (d’où l’intérêt d’une très bonne formation)

 

Principe de la création d’un réseau :
marketing de réseau

 

 

 

 

 

 

 

 

Objectif : Construire une « armée » de personnes qui représentent le produit et qui souhaitent travailler en réseau, en :

  • Dressant une liste de connaissances, des contacts qui ont la fibre pour manager une équipe. (dans cette voie, il est nécessaire de faire preuve d’ingéniosité et de distinction)
  • Utilisant la puissance d’Internet pour tous les autres contacts, à condition d’avoir reçu la formation appropriée. (cela ne s’improvise pas)
  • Présentant brièvement le produit, et surtout le concept de l’activité.
  • Parrainant, en délivrant une formation sérieuse et en accompagnant le maximum de filleuls.

 

Supériorité du concept

  • Le nombre de partenaires (filleuls, filleuls de filleuls etc…) est destiné à croître rapidement
  • Les commissions versées par la compagnie deviennent avec le temps, récurrentes, et ne sont plus en fonction du temps passé avec les filleuls.
  • La courbe des gains est exponentielle et atteint un plafond élevé.

 

Efforts à fournir :

  • La création d’un réseau se réalise sur du long terme. (2 à 5 ans maximum)
  • La formation est plus lourde, mais cependant passionnante.

 

Compte tenu de ces deux itinéraires possibles pour atteindre les sommets que l’on se fixe,  il est important de visualiser dès le début quelle est la voie qui correspond le plus à sa propre personnalité, sachant que l’on peut passer d’un itinéraire à l’autre en cours de chemin.quelle voie choisir ?

Pour reprendre l’image de mon article précédent, pour gravir la montagne, chacun doit choisir ainsi le chemin qui lui convient le mieux avec les objectifs qu’il se donne et adopter la stratégie correspondante…

Nous venons de voir qu’il existe un chemin aisé (la vente directe) qui permet de gravir rapidement les altitudes intermédiaires qui peuvent suffire à certaines personnes comme gagner par exemple 200 à 1000 € et plus par mois… et un autre chemin plus difficile et plus long, (le réseau) qui lui,  mène directement au point culminant, c’est à dire l’indépendance financière.

Ce choix est d’une grande importance, car il va déterminer les chances de réussite de chacun, en fonction de ses propres ambitions.

Autrement dit : avoir pour objectif par exemple, d’atteindre en peu de temps l’indépendance financière et ne s’intéresser qu’au produit et emprunter le chemin de la vente directe en espérant trouver une graine de réseauteur, c’est tout comme jouer au Loto ! La perle rare risque de se faire attendre bien longtemps…

Un nombre impressionnant de personnes font cette erreur dans ce métier, puis lassées, elles changent de compagnie pour découvrir un autre produit… et l’histoire se répète indéfiniment…jusqu’à l’abandon en se disant « ça ne marche pas ! »… Encore une fois, il faut savoir ce que l’on veut, choisir sa voie, se former et agir en conséquence.

 

Deuxième mise en garde :

Chers lectrices et lecteurs méfiez-vous des discours aux promesses de revenus paradisiaques… tout dépend du chemin que l’on emprunte, de sa formation et de ses propres capacités à développer son potentiel !

Ne prêtez pas d’attention non plus, à certains médias qui se complaisent par méconnaissance totale, à mettre en scène les aventures malheureuses de prétendues « victimes » du Marketing de Réseau … ces « victimes »,

  • qui n’ont pas su tout simplement utiliser la voie la plus appropriée à leur personnalité
  • qui n’ont pas accepté de se former pour acquérir les compétences nécessaires
  • etc., etc….

 

Nous avions vu dans le précédent article deux raisons qui sont à l’origine d’une mauvaise presse pour le Marketing Relationnel :

  • Le manque d’informations et de distinction et/ou l’absence de perfectionnement personnel
  • L’attitude… par exemple, désirer AVOIR avant d’ETRE

 

Nous pouvons rajouter cette troisième raison :

  • l’absence de détermination complétée d’irresponsabilité et d’inconscience

 

Pour conclure, le Marketing Relationnel est un METIER qui est ouvert à tous, tout le monde a ses chances de réussir, en revanche, il n’existe pas de revenu minimum garanti, c’est de l’entreprenariat…par contre, le succès est possible… mais il n’est pas garanti non plus…

Tout dépend : non pas de la compagnie, ni du produit, mais uniquement de l’état d’esprit de chaque membre, de son désir de mettre à profit son potentiel et de sa détermination à acquérir des nouvelles compétences …

Je vous propose dans mon prochain article de vous exposer quels sont les critères à prendre en compte dans le choix d’une bonne entreprise de Marketing Relationnel, et nous verrons la quatrième raison pour laquelle ce métier reçoit à tort bien des critiques…

Je vous remercie de m’avoir lu.

 

Une idée, une suggestion, une critique…laissez-moi  votre avis en indiquant simplement votre prénom dans le champ « Nom » puis votre commentaire.  Vous souhaitez une réponse ? Complétez votre réponse en précisant votre courriel et je me ferai un plaisir de vous répondre.

Merci à vous ! (consultez notre page « C’est un cadeau ! ») 

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